Our Team
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David Nichols
Co-Owner
Marketing MaverickDavid has years of marketing, graphic design, and social media experience with a variety of businesses, as well as extensive experience with community oriented organizations and nonprofits. David works to develop digital marketing and other creative strategies that are unique and tailored specifically to the client’s needs. His previous work also includes event planning, along with branding/design and web development.
In a previous role with the Louisville Downtown Partnership he spearheaded downtown events, most notably the First Friday Trolley Hop. As the Marketing Director for Mint Julep Tours, David developed and implemented a comprehensive strategic marketing plan for all outreach and advertising efforts. He has an extensive background working with Red Bull North America on experiential marketing.
David currently serves as the Board Chair for Friends of Waterfront Park working closely on events like Waterfront Wednesday and Sailing Into Summer. Additionally, David serves as a board member of the Historic Homes Foundation and recently joined the Louisville Music Festival Alliance. His other passion is fine art, specifically license plate art where he has been featured in local publications and gallery shows. In 2017, David was named on the Top 100 Influential Marketers & Advertisers by Insider Louisville. In 2020, David was named to Louisville Business First’s Forty Under 40 list.
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Lauren Hendricks
Co-Owner
Marketing MavenLauren is recognized for her genuine commitment to building meaningful connections with the people and organizations she serves. She works closely with local businesses, organizations, and nonprofits to amplify their voices and extend their reach in impactful and measurable ways. At Cambium, Lauren leads client strategy and oversees integrated marketing and public relations initiatives. She ensures that every initiative supports their clients' goals while staying true to their mission and core values. Additionally, Lauren plays a key role in new business development, fostering partnerships that reflect Cambium’s dedication to purpose-driven organizations. Through years of experience, Lauren and the Cambium team have consistently delivered measurable results for clients by prioritizing collaboration and long-term partnerships.
Deeply invested in her community, Lauren actively supports a number of Louisville organizations and initiatives. She currently serves as President of the Louisville Independent Business Alliance (LIBA), which promotes locally owned businesses and works to “Keep Louisville Weird.” She also serves as Vice President of the Butchertown Neighborhood Association, assists in organizing the annual Butchertown Art Fair, and recently joined the Louisville Music Festival Alliance.
Lauren’s professional excellence and community engagement have earned her numerous accolades, including Young Philanthropist of the Year by the Association of Fundraising Professionals. She has also been recognized as a Rising Star by both the Public Relations Society of America and the International Association of Business Communicators, and Today’s Woman Magazine named her a “Way to Go Woman” for her outstanding contributions to the community.
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Sawyer & Leon
Barketing Managers
Sawyer and Leon may not have formal marketing training, but as Border Collies their instincts for reading a room and capturing attention come naturally. With their expressive faces, quick learning abilities, and calm office presence, they’ve easily stepped into the role of Cambium’s unofficial “Barketing Managers.” When it became clear the office needed a little more four-legged energy, Leon and Sawyer officially joined the Cambium team.
Their daily duties include welcoming guests, closely monitoring all second-floor hallway activity, scheduling regular nap breaks, and offering much-needed cuddle time for the team. When they’re off the clock, you’ll likely find them strolling through NuLu gathering treats from their favorite local businesses or playing frisbee in Butchertown. While Lauren may have added “extra vacuuming” to her to-do list, Leon and Sawyer have become a much-loved part of the Cambium Marketing crew.
Scot Spencer
Web & Graphic Designer, Programmer
With over 20 years of experience, Scot has achieved a successful history of working on a wide variety of web design and digital media development projects including website design, digital media and web platform development. He has very strong skills in "back-end" web-based app development, specializing in custom programming, database design, interface usability and systems integration. In addition, Scot enjoys photography and amateur astronomy.

