Your Ultimate Guide to NuLu Bock Fest
At Cambium Marketing, we believe the best brands are built through meaningful connections, and there’s nothing more meaningful than bringing people together through unforgettable local experiences. That’s why we’re proud to work with incredible clients who bring community events to life and help make Louisville such a vibrant place to live and visit.
One of our favorites? NuLu Bock Fest.
From quirky traditions to local brews and community spirit, NuLu Bock Fest perfectly captures what makes Louisville unique. We’re excited to share everything you need to know to experience it like a pro.
What is NuLu Bock Fest?
NuLu Bock Fest is one of Louisville’s most beloved springtime traditions, returning each year to celebrate the release of bock beer with a uniquely local twist. Hosted by the NuLu Business Association, the festival transforms the NuLu neighborhood into a lively, four-block street party filled with food, drinks, entertainment, and yes… goat races.
Taking place this year on Saturday, March 28 from 12 to 6 PM, this free event is now in its ninth year and continues to grow as one of the city’s most anticipated festivals.
Rooted in a traditional German celebration of seasonal beer, NuLu Bock Fest has evolved into something distinctly Louisville. It’s equal parts cultural festival, neighborhood block party, and delightfully weird spectacle.
What to Expect at the Festival
Goat Races (Yes, Really)
The star of the show is the Jefferson County Farm Bureau Goat Races, where goats sprint down Market Street alongside handlers from the local Sunny Acres Farm. It’s chaotic, hilarious, and completely unforgettable. Grandstands will be placed on the side of the track for better audience viewing. The featured race will be the Fifth Third Bank News Flash Dash Baby Goat Race at 3:15 where Louisville’s news anchors and meteorologists have their goats battle it out for a $500 donation to the winner’s charity of choice.
Local Bock Beer & Drinks
Local breweries will be on hand showcase their seasonal bock beers, alongside craft cocktails and other drink options. Craft cocktails and a variety of spirits will also be available for sale. You’ll be hard pressed to not find a place to grab a drink will plenty of bars set up throughout the 4-block footprint.
Live Music & Entertainment
Expect live music, local vendors, and activities for all ages, from petting zoos to interactive exhibits. Don’t forget to stop by your favorite local shops throughout NuLu, many of them will be offering Bock Fest sales, specials and unique activations.
Bock Fest Pre-Party Events You Don’t Want to Miss
Wurst Fest Competition
March 24 | 5–9 PM | Copper & Kings
A fan-favorite lead-up to Bock Fest, Wurst Fest brings together local chefs to compete for the title of “Best of the Wurst.” Expect creative takes on bratwurst, live music, and delicious samples. Plus, this is your chance to hang out and meet some baby goats! It’s a perfect preview of the flavors and fun that define the festival.
Goat Calling Contest
March 27 | 6–8 PM | High Horse
Exactly what it sounds like, contestants compete to deliver their best (and most hilarious) goat calls. Equal parts bizarre and entertaining, this event embodies Bock Fest’s playful spirit and is one you won’t want to miss.
The NuLu 502
March 28 | 11:30–11:35 AM | Clay & Market
On your mark, get set, DONE! Presented by Whiskey Thief, this 502 ft. fun run/walk/strut kicks off NuLu Bock Fest in the most completely unserious manner. This "micro marathon" takes place on Clay Street between Nanny Goat Strut & Billy Goat Strut. Stop by to take it all in or sign up to participate yourself. Registration is still open and includes a NuLu 502 goat medal, a commemorative cup, and your first Bock Fest beer on us!
Insider Tip
Worried about parking? We’ve got you covered.
Parking is available for a fee at the Lynn Family Stadium Purple Lot, with a free TARC shuttle running to and from Shelby & Main during Bock Fest.
Why We Love It (And You Will Too)
NuLu Bock Fest isn’t just an event, it’s an experience that brings together local businesses, creatives, and the community as well roll into spring. At Cambium Marketing, we’re proud to support and collaborate with organizations that create these kinds of moments.
And if you see us there, beer in hand, cheering on a goat, make sure you come say hi.
